Jeff Labbe directed this beautifully shot spot featuring Nigerian novelist Chimamanda Ngozi Adichie as the new face of Boots No. 7 make up line. Almost all of the visual effects were captured in-camera with a clever mix of rigged filaments and filming certain scenes in reverse. Shot on location in Southern Louisiana.
Agency: Mother, London
Client: Boots UK
Director: Jeff Labbe
Production Company: Academy Films
VFX Supervisor: Mario Stipinovich