Three things are required for a great Super Bowl commercial: food, Busch Light and singer Sarah McLachlan. Busch teamed up with the ’90s singer for this funny ad about finding shelter in the great outdoors. Although the wolf is real, we went to great VFX lengths to protect Canada’s national treasure from being mauled in the tent.
Agency: The Martin Agency
Client: Busch
Director: Kitao Sakurai
Production Company: Prettybird
VFX Supervisor: Mario Stipinovich