To promote the new line of razors created in collaboration of Gillette and Stark Industries, Grey worked with Imaginary Forces director Michelle Dougherty and The Mill to create the Gillette 'Innovation Film.' Four themed razors were designed, built practically as 1:1 scale models and also recreated and animated in CGI to represent four 'Avengers' characters...and all with a comfort grip, of course.
Agency: Grey, New York
Client: Gillette
Creative Director: Mario Stipinovich