In celebration of the Met Gala’s 2016 theme 'Manus x Machina: Fashion in an Age of Technology', IBM Watson collaborated with fashion house Marchesa to create a ‘cognitive’ LED dress worn by Karolina Kurkova. This is a 4 minute film created as a teaser and projection for the lavish annual fashion event hosted by Vogue.
Agency: Ogilvy New York
Directors: Adam Carboni & Tom Basis
Art Director: Pierce Gibson
Creative Director: Mario Stipinovich